Good Morning Knitters!
I have so much on my mind this morning, I thought I’d just chat with you all a bit.
Let’s start with, What’s in a Name? What does that mean? Well…
When you hear the name Martina Behm, what designs do you think of? Shawls
Heidi May of the Velvet Acrorn? Cute animal hoodie/cowls and kid accessory patterns.
Hannah Fettig? Sweaters
Stephen West? Shawls, specifically Rockefeller.
Tiny Owl Knits? BeeKeepers Quilt.
Mason-Dixon? Ballband Dishcloth
Stephanie Pearl-McPhee? Socks
Susan B Anderson? Her Plain Vanilla Socks & Animals.
Now, for the big question, What do you think of when you hear, Deb Buckingham?
Branding is so important to anyone who has a business of any kind. It tell you, the consumer, what you can expect from (me) as far as products and service go. It differentiates (us) from each other.
My brand is derived from who I am, who I want to be, and who you, my customer, perceive me to be.
With all this said, a new business plan is in the making. Yes, I will be designing. Yes, I will stay true to my audience. Yes, I will continue to offer fun, easy to follow patterns. And Yes, I will stay true to me, and the same quality patterns you’ve always received from me.
Things I will be considering are: A new logo, integrating my brand through that logo, creating a “voice” for my company that reflects my brand, creating templates, (using same color scheme, logo placement, look and feel for my patterns and marketing materials) and most important, to YOU and ME, is being consistent.
By the way, did you notice the butterfly theme? Hmm…that may be part of my branding.
So, as I always say,